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ganessa

/juh•ness•uh/ · noun

UX designer creating intuitive digital experiences with a strategic edge.
Known for bridging the gap between user needs and business goals.

piggybank

Gifting Stocks, Made Simple

A UX redesign for PiggyBank — simplifying financial gifting with a focus on clarity, trust, and user onboarding.

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lunchbox records

Bringing a Vinyl Staple into the Digital Era

A website redesign for Lunchbox Records focused on improving site structure, mobile usability, and customer engagement for Charlotte’s most iconic record shop.

ymca - life skills

Designing for Youth Empowerment

A mobile-first app concept helping young users build real-world life skills through milestone tracking, interactive learning, and self-reflection.

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FEEATURED WORK

10

Years of
Brand Building

76

Projects
Completed

15

Team
Members

DEFINE DESIGN

Design is clarity.
It’s how I bridge what people feel with what businesses need , solving real problems with intention, empathy, and strategic direction.

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About Me

I’m Ganessa Pickens, a UX designer blending empathy, storytelling, and strategic insight to craft digital experiences that work beautifully for users and businesses.

With nearly a decade in branding, sales, and marketing, I’ve spent years understanding what drives people to click, care, and convert. That background now fuels my approach to UX: always people-first, business-aware, and insight-driven. Whether I’m prototyping flows, running usability tests, or mapping out an MVP, I bring clarity, curiosity, and care to every step.

  • Empathy drives impact. Real understanding leads to better design.

  • Design is strategy. Every decision should support a larger goal.

  • Good work is iterative. I test, learn, and evolve — always.

  • People > pixels. I value collaboration, clarity, and connection.

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